This was by far one of the most memorable moments in my twenty plus years in the industry.
The story goes some thing like this.

I was at the 2010 OBIE awards
to accept the Gold OBIE for Best International Billboard.
Right before I was to go up to accept my award,
a Snickers campaign, I created
3 years earlier at Pattison Outdoor Advertising wins 2 awards.

Here’s part of the Campaign that won.